Promised Land Dairy

Branding & Identity, Packaging

🏆 Muse Awards Platinum Winner
🏆 Shorty Awards Bronze Honor
🏆 Shorty Awards Audience Honor
🏆 Hermes Platinum Winner

 

A bold brand refresh repositioned Promised Land from everyday staple to considered indulgence. Through a more refined and elevated visual language, the brand now invites a slower, more intentional experience—one that feels premium without losing its sense of familiarity. The new identity shifts perception from commodity to lifestyle, creating a stronger emotional connection and reinforcing the value behind both the product and its price.

Services: brand strategy, brand identity system, logo design, packaging design, photoshoots, organic social, paid media, CRM, PR

 
 

Results:

  • Expanded distribution through major national retailers (Kroger, Walmart, Giant, and Wegmans adopted nationwide distribution)

  • +8.3% in dollar sales vs. previous year

  • +13.2% in unit sales vs. previous year

  • 9.8% Instagram In-Feed Post Engagement Rate, +4.8% from Q1

  • +73% in average number of views for Reels, compared to Q1

  • +49% increase in Instagram follower growth, compared to Q1