Bright Iris Film Co.

boutique film publicity company Logo Design & Branding

Formerly called 11th Street Lots, Bright Iris Film Co. is the newly rebranded boutique marketing and publicity company of Lisa Trifone. Lisa worked with brand strategist Made Better Brands on foundational brand research and naming, and I was brought in to craft the new visual identity. The refreshed brand, Bright Iris Film Co., draws its name from both Greek mythology and the mechanics of filmmaking: Iris is the messenger to the gods, ushering stories and lessons between worlds, while the iris of a camera is the mechanism that determines how much light enters the frame. Together, these concepts capture the spirit of the agency as it serves as a bridge between artists and audiences.

For the brand identity, I aimed to strike a balance of deep love for the heritage of film with an optimistic and undeterred focus on the future. My work included logo design, color palette development, typography and imagery guidelines.

The chosen logo concept uses the powerful, strong profile of greek goddess Iris as the centerpiece for the logo and frames her with the simplified iris lens. It includes radiating rays to convey brightness and optimism. She’s focused and undeterred yet approachable. It feels modern and classic at the same time and is an icon of a powerful woman for a powerful woman’s company.